Your landing on this page clearly means that you have a gambling site. If you’re looking for organic growth of the gambling site, you will definitely find this article a big help for you. There is no secret that gambling sites or casinos have had tremendous competition in recent times and it is safe to say that impressing Google is nearly impossible. Especially when you’re using normal keywords of this industry, you will not be able to achieve the goal.
If you’re not aware of the statistical metrics, then let us check out the statistics of the USA alone. The online casino industry can be expected to touch a bar of $92.9 billion by 2023. The current level is $66.7 billion. Hopefully, you have got an idea about the huge growth of this industry.
When it comes to search engine optimization, especially for a casino site, you must know that it is a lot different from normal SEO in other niches. You will find a very limited number of money-making keywords available for this industry and most of the people are targeting them. Hence, you first need to widen the SEO strategy for your gambling site.
When it comes to battling strategy, again the gambling sites have very limited sites to get quality links. The reason is that most of the leading blogs avoid backlinking with gambling sites.
So many problems but where is the solution?
Well, there is no doubt that you can get some traffic from search engine marketing or SMM, however, to improve your ROI, you have to understand the basics perfectly. You have to develop an effective SEO strategy and content strategy to get regular targeted traffic without becoming a burden on your budget.
You have to aim following advantages of online gambling SEO:
- You should try to get the top slots or ranks in the search engine pages to acquire consistent free traffic and visibility.
- Getting on top of the page is a great step to building user trust as it seems like the top rankings are the recommendation of search engines to the users.
- Acquiring maximum profit by developing traffic on the moneymaking or targeted keywords.
For casino and gambling SEO, there is always a need to develop long-term strategies. Creating a few shortcuts would not help this kind of project.
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Top SEO tips for online betting sites and casinos
This is a step-by-step SEO strategy for gambling websites that can help gambling websites improve their ROI. We have discussed everything above about the statistics along with the problems so here we will try to find out how to ensure a successful SEO of the gambling websites.
Pay attention to the basics:
When it comes to the basics of gambling sites, the best is to start with the basics as this is going to be the foundation of the website SEO. The most practical step is to keep auditing the different gambling sites, especially those are your competitors. Apart from this, you have to find out all the silly mistakes that you have made like using images without adding alt-text.
When it comes to looking for advanced casino & gambling SEO strategies, you must not ignore the basics of it. You should always start by taking a look at the meta description, title, H1, H2, and images with alt-tags. So everything that you have done so far, it is time to make a thorough check of everything.
- Make sure that every post that you have posted has the H1, H2 and H3 headings.
- Check all the posts that you have made so far and make sure that each and everyone has a proper title and H1 to it.
- Make sure about meta description and a proper SEO-optimized title.
- Make sure that the post has short paragraphs.
- Ensure that the website URL is short and has keywords in it.
Once you have made a thorough check of the preliminary things and made sure that everything is in place, it is now time for you to go ahead and take the next valuable steps.
Check for the money-making keywords
There is no doubt about the fact that you are completely aware of keywords. So while you are looking for keywords for your website, try finding money-making keywords that are easy to rank. Thankfully with the different kinds of tools available in the market, it is no more a blind game. You can simply use UberSuggest or SEMrush to find the money-making keywords for your gambling website.
When you use the keyword magic tool by SEM Rush, you will find hundreds of suggestions of related keywords along with the traffic and keyword difficulty.
That’s giving you more knowledge about the amount of work that you have to put into acquiring the ranking. These are the tools that will give you the ability to filter the results based on the volume, number, and the kind of traffic that you are looking for.
The thumb rule is to not run behind volume, but you have to make sure that the targeted keywords that you are choosing have a lesser difficulty level.
Apart from this, you should not believe in one tool. It is always suggested to crosscheck the identified keyword using other tools. So if you’re using SEMRush, consider reassessing on UberSuggest.
Using a free tool for this purpose can make sure that you are doing the right thing for your website. UberSuggest is something that I use and I feel is a great tool when it comes to finding competitive research, keyword research, and making site audits.
It is always suggested to look for low-hanging keywords for the website and continue creating content around it. This will improve the chance of acquiring the ranking and ensure website success
Ideas about topic
Now that we have already discussed the way to find out the golden keywords for casino sites, hopefully, you will find it a little bit easier to generate traffic. It will also understand and find the keywords that the competitors are using to generate more and more traffic. So, our prime endeavor is to look for keywords with less keyword difficulty by making use of different tools.
Now that you have chosen the keywords, it is time that you start developing content. Developing keywords is also one of the prime steps to improve the overall ranking of the website by enhancing the structure along with the internal linking as well. However, in order to do everything, the very first thing that you do is to find perfect topics around the keywords.
Keywords will offer you visibility but in order to make it informative, you have to make sure that you are using proper topics and heading around the keyword. So are you wondering how to do it?
This is again where the SEMrush will help you.
- You initially have to visit Content Marketing Dashboard
- Look for Topic Research
- Write down the keyword and then click on the Get Content Ideas
You will be able to find an excellent mind map along with the questions and headlines offered by the tool. You can easily pick any ideas from the mind map, headlines, and questions suggested by this excellent tool. Once you have selected it, you can start creating some powerful content around it.
On the other hand, when you don’t have the correct tool, you can also use Google for it. All you need is to type the keyword on Google and you have to understand the search intent. For the different keywords, you have to analyze the content type which is ranking. If you find that the keywords mostly have content then it will be better if you start creating similar kinds of content.
So since you have a gambling site, when you type The keywords on Google, you will find different content. If you mostly find content like the “Best casinos in Las Vegas”, “Top 10 casinos” and others that are ranking on top, you need to follow the same pattern. Accordingly, you must create content that would be informative for your audience.
You should always remember that the ranking is mostly based on search intent or the type of content that users are looking forward to. When you use a particular keyword and you find a similar pattern of content ranking on top, creating such content can become a good choice to improve your business ROI.
Optimizing your content
now that we have already discussed the topic research strategy is based on SEM rush suggestions and Google searches. Following the same strategy, now you can also optimize content that is not performing well or which is struggling to get a good ranking.
The very first thing that I would refer to is Ubersuggest once again. Here you need to enter the keyword and then click on the search button. When you do this, you will find tons of keyboard ideas. Now it’s time to include them in the existing contents.
The second most effective strategy is to use Google itself and find FAQ ideas to create content more helpful and meaningful to users. When you add these questions, it tells search engines that the content you have created has some of the most commonly asked questions. Therefore, it can immediately help you to get a content boost.
The third strategy is to keep the content fresh. When it is about impressing the search engines, you must know that search in news would not like stale content. Even when the content is ranking on top, you will gradually find it losing its place when it is not updated properly. You can also check the casino website that is doing very well and you will get some idea about the reason for their enhanced performance.
Optimize your website speed:
Do you know that your page loading speed has a lot to do with search ranking and SEO? According to the reports, it has been officially announced by Google that the core web writers will become the major ranking factors.
It is mostly recommended to make use of Google per speed insight which is a tool that showcases the page performance. You will also find suggestions about the ways and means that can improve the website speed.
In order to comprehend the areas for improvement, you can check the section name opportunity. You will also be able to check the status in the Google search console, you will find the areas of improvement and ensure offering the best user experience by offering your visitor a website that does not take much time to load.
Mobile optimized pages
According to the survey it has been seen that 92% of users access the internet from their mobile devices. Even when this is the last year’s report, it can be suspected that this year it will grow even more.
If you are the owner of a website, you have to make the effort that would help you to deliver amazing UI to mobile users. Since the majority of the traffic is coming from mobile devices, ignoring can become a big loss.
It is even recommended by Google to make use of the mobile responsive templates or themes if you want to see rankings. This is no more a choice but it is a must that every website owner should focus on.
So, are you wondering what exactly to do to make sure of mobile-friendliness?
Check these out:
- Make sure that the theme is mobile responsive
- Makes use of lightweight images that have a responsive version
- Maintain low requests
- Do not use flash
- Make sure the CSS and Java files are not restricting the page from loading
- Take regular tests of your website using the mobile-friendly test by Google
- Make a page design by ensuring its speed and readability
When you have successfully done these steps, you can now follow the techniques of advanced SEO.
Silo structure:
This enables you to get the freedom of organizing the website content in a very logical and proper way. This will offer the visitors along with the search engines to understand your content much easier.
It will be justified if you call it a hierarchical structure where you have to create the master page and then child pages or post and then link them in a proper manner. So, for example in your gambling site, you have to create content associated with casinos, betting games, and poker. So, I will show you the way you should structure your website.
- You should first create three master pages and name them betting, casino, and poker.
- Make sure that these names are placed on the homepage.
- Categorize the pages and post under these three different topics. For example for every poker-related post, the page should be available under the poker page and accordingly the rest.
When you start getting the most backlinks on the homepage, it will naturally pass link juice to every post on your website. Apart from this, the hierarchical order will ease users to crawl the related pages and also reduce bounce rate. Eventually, it will improve and retain customers on your website.
Make sure of a robust internal linking
now that you have taken care of the Silo structure, the next important task is ensuring a robust internal linking. You might be wondering, why is it necessary for external sites to link with your anchor texts?
Internal linking is an underrated SEO strategy for a gambling website that is often overlooked. This is a technique that would offer you the best results without spending a penny. Rather, this can be said as a great content optimization strategy. Pages that have proper internal linking and outbound linking get a better ranking on the SERPs.
According to Yoast, posts that get multiple linking are considered valuable posts for Google. When you have the internal linking done with proper anchor texts, it tells the search engine about the purpose of the pages and posts.
This is absolutely a great hack for improving the ranking of gambling sites.
Make a crawlable website
Are you looking for more effective on-page details for the gambling website? If you search on Google, you will find a lot of articles available on this topic. Even then, you will make mistakes. When you make sure that you’re following the steps, it will help you to find out the permission-related errors and blockages. These are the major things that become an obstacle in the ordinary crawling procedure.
While we never forget to do that for Google, the problem is we miss it for Yandex and being. You have to make sure that you are checking the robots .txt and.HTACCESS files. Make sure that you are taking the steps when you find that the pages are marked as not to be indexed. You can also run an audit from GSC to ensure that the page of your website is crawlable.
Apart from this, your website must have an XML site map which must be regularly updated and submitted to the search engines. When you publish or update any post, this will help the search engine crawlers to visit your page.
Make frequent site audits to find out the SEO issues
A site audit is also known as an ongoing activity which must be performed once a month. There are a lot of tools that can help you to make a site audit like SEMRush and UberSuggest. This can help you to automate the entire task.
Taking regular audits can be helpful to identify gaps that are associated with the crawly military, core web writers or speed, markups, internal linking, and various other vital parameters associated with SEO.
When your websites start improving, it is one of the most important things that you should do. But since the number of pages increases, it can become a hectic job to perform the audit manually and manage the parameters.
So when you start making use of these tools and identify the gaps, you definitely take the right steps to fix them properly. This is the way you can actually perform SEO for gambling sites and would not face any difficulty.
Link Building
Link building is often known as off-page SEO. If you’re serious about improving the ranking of your gambling website, you definitely need to pay attention to this. When you earn links on your website with the off-page strategy, it can work in a fantastic way. Link building means generating hyperlinks or backlinks from other websites which are pointing toward you. This works because it gives authority to your website.
Even this is one of the most common ways of building trust. When a lot of websites are referring to your page or an article, it gives the trust to the readers that your website has the information that they’re looking for. Even when the web crawlers will find many websites linking to your page. It will immediately rank your website on top.
Final Verdict
So now that you have got a fair idea about the process of doing SEO for a gambling website, you might find it easier to enhance your website ranking. Even when you might face a lot of restrictions in the journey, all you need is to make sure that you continuously keep working. Link building might be a big challenge for the noise, it is mainly suggested to go for internal linking initially.
Gambling sites have a huge demand in the current times as more and more nations are accepting responsible gambling. If you are planning to create a gambling or casino website, you must follow these online gambling SEO strategies to improve your SEO traffic and football on your website. Eventually, this will help you to improve the business ROI.
Gambling SEO FAQs
You can find a huge 50% hike in traffic when you start making efforts for organic search engine optimization. When you find a page has ranked on the first page, you will observe an increase of 90% in traffic.
Even when it is illegal in some countries, there are many countries that have started accepting gambling. If you’re living in a country where gambling is illegal, you will not be able to take part in it.
The trick lies behind publishing relevant content and using the right keywords on your website. Make sure you’re also taking the basics seriously to acquire great results within less time.
