Patanjali Advertising Strategy – Case Study
Patanjali Ayurved is also called Patanjali and it is a multinational consumer packaged goods based company located in Haridwar, India. It was established grandly by Ramdev and Balkrishna in the year 2006. It has multiple stores all over India and produces cosmetics, ayurvedic medicine, and food items.
In this blog post, we are going to know more information about how Patanjali succeeded with its marketing strategies. Patanjali in a valid judgment has remained the most significant disruptor in the FMCG Industry, providing HUL, Nestle, P&G, etc a track for their business.
From toothpaste to instant noodles, Patanjali has goods for consumers of each age association. The star player for Patanjali is its Ghee, which provides 14% to the whole wealth, accompanied by toothpaste (9%) and shaving oil (8%).The increased narrative of Patanjali is not just a joke but a clear and well-organized marketing and buying strategy.
Let’s get a glance at the Marketing strategy of Patanjali and know how it was prepared to reach progress in such a quick period. In a world, where consumers’ purchasing choices are determined by the character that they follow, Baba Ramdev is one excellent model of influencer marketing.
Ramdev’s powerful follower support improved the name get the constant potential and faithful consumers for its goods. Besides Influencer Marketing, Patanjali has famously used offline and online channels for the advertising of its goods.
Patanjali expanded its goods through ads on news channels and managed easy ads to produce all the required information to its clients.
E-commerce channels and online selling:
Catching the vibration of the millennials and creating products readily available to customers, Patanjali started advertising its goods on e-commerce platforms like Amazon and eBay.Not just the e-commerce websites, consumers also have the opportunity to purchase goods straight from the official Patanjali site.
Strong Sales and Distribution Network:
The one main reason why Patanjali provides low cost is to drive more customers. It has strong sales and distribution networks where it relayed on 4700 platforms to provide their products and speeded all over India within period. Patanjali Ayurveda has also joined up with Pittie Group and Kishore Biyani’s Future Group to market its customer stocks through Future Group outlets. Patanjali Ayurveda has also begun its FMCG development in kind of dealership and distributorship ways across the nation and requires wider increase in across delivery as well.